I’ve gathered this information based on the last 8 years of market analysis, and I’m confident it will add value to your business and help it grow. While there are other processes, they may not be relevant based on the latest market trends. I hope this helps.
Business Processes:
- Digital Marketing
- Content Marketing
- Email Marketing
- Bidding
- Onsite Business Networks
You can focus on these plans, adjusting the effort percentage for each:
Digital Marketing
- Organic SEO
- SMO (Social Media Optimization)
- PPC (Pay Per Click)
It’s important to plan each quarter and monitor analytics, especially on Google My Business. Track progress regularly. Ensure these digital marketing efforts run in parallel to strengthen your base. It may take time but will be rewarding in the long term.
Content Marketing
- Blog Writing
- Create and publish content related to your expertise
- Create training for beginners (free or paid)
- Webinars and tech forum support
Content is key. Share your expertise and insights with your audience. This will help build connections and attract more people to your business. Many organizations offer training and support to newcomers, attracting a new audience.
Email Marketing
- Email pitching using templates
- Landing Page Marketing
- Festive Offers Marketing
Use bulk emailing tools to send messages to a list of contacts. These tools also help analyze conversions and make it easier to reach your audience. The key is finding the right data set for your email campaigns.
Bidding
- Bidding on Upwork
- Bidding on Freelancer
Focus on your strengths and bid on projects you are familiar with. Don't rely too heavily on one source of business, especially for long-term projects.
Onsite Business Networks (10%)
- Connection with BNI
- Attend Meetups
- Development Conferences
- Tenders and Seminars
It’s crucial to network with tech partners and people in your domain. This opens new channels and helps your business grow.
A Few Notes:
- Consistently put effort into each process.
- Stay updated on new business approaches.
- Encourage your team to share new ideas and creativity.
- Execution is more important than planning. If you want big returns, be prepared to invest heavily.
Feel free to connect with me for a detailed plan on each process.
Thanks,
Jivan Jyoti
