Sentiment Analysis helps us understand if a text is positive, negative, or neutral. It’s also known as opinion mining because it uncovers the emotions behind the words.
This process uses natural language techniques to analyze customer feedback. It helps businesses learn about their brand’s reputation and what customers want.
Types of Sentiment Analysis:
- Automatic
- Rule-based
- Hybrid
Benefits of Sentiment Analysis:
- Find upselling opportunities
- Identify emotional triggers
- Get live insights
- Improve customer service
- Manage multiple clients
Sentiment Analysis Tools:
- TalkWalker
- Idiomatic
- Hotspot Insights
- Meltwater
