BBM Chemicals – A Fully Custom Informative Website Designed & Developed from Scratch by Technokaizen
1. Introduction
In today’s digital-first business landscape, a company’s website serves as the primary point of contact, brand identity, and information hub for customers, partners, suppliers, and investors. For organizations in specialized sectors such as chemical distribution, having a clear, authoritative, and professionally built website is more than a branding necessity—it is a tool that enhances credibility, communicates product value, and ensures compliance with industry expectations.
This case study explores how Technokaizen partnered with BBM Chemicals, a growing specialist in the chemical supply and distribution industry, to design and develop a clean, informative, and corporate-grade website from scratch. The project required a solution built entirely on WordPress, using no page builders such as Elementor, Divi, or WPBakery. Instead, the entire site was developed using the WordPress Classic Editor, custom-coded templates, and bespoke styling.
The result—**http://bbmchemicals.com/**—is a high-quality, fast, secure, and professional informational website that communicates BBM Chemicals’ brand story, product capabilities, industry compliance, and business values while offering a highly maintainable structure.
This case study details the client requirements, challenges, design thinking, custom WordPress development approach, performance optimizations, and the measurable impact of Technokaizen’s bespoke development process.
2. Client Overview
BBM Chemicals is a supplier and distributor of industrial chemicals, serving businesses across multiple sectors such as manufacturing, agriculture, pharmaceuticals, and food processing. With deep expertise and a commitment to quality, BBM Chemicals offers a range of chemical solutions along with logistical support, safety compliance, and industry-informed consulting.
Before partnering with Technokaizen, BBM Chemicals had a limited digital presence. Without a dedicated website, they lacked:
- A place to showcase their product catalog
- A platform to highlight their industry credibility
- An online identity that reflected their professionalism
- A central resource for customers to learn about their offerings
- A hub for corporate communication and brand messaging
To overcome these gaps and strengthen their market reputation, BBM Chemicals sought a partner capable of delivering a clean, fully custom, informational corporate website that matched their business goals and adhered to industry standards.
Technokaizen was chosen for its expertise in custom WordPress development and its ability to produce high-quality, builder-free, lightweight websites tailored to a client’s needs.
3. Project Requirements & Objectives
After discovery discussions, BBM Chemicals outlined several specific objectives for their website:
Primary Requirements
- Build an informational corporate website from scratch.
- Use WordPress as the content management system.
- Avoid using any page builders (e.g., Elementor, Divi, WPBakery).
- Develop all pages using Classic Editor, custom post templates, and bespoke styling.
- Ensure clean, minimalistic, and professional UI/UX tailored for a chemical supply company.
- Create structured pages for:
- Home
- About
- Products/Chemicals
- Services
- Contact
- Compliance & Safety Information
- Make the website fully responsive and mobile-friendly.
- Implement strong SEO foundations (schema, meta tags, clean code structure).
- Maintain fast loading speed and optimized performance.
- Ensure easy content management for the client, even without builders.
Secondary Goals
- Improve credibility and professional appearance.
- Create clear navigation and hierarchy for product categories.
- Provide a strong digital identity reflecting industry competence.
- Enable future expansion when new chemicals, services, or divisions are added.
4. Challenges Identified
Building a custom informational website without using visual builders comes with multiple challenges, particularly when striving for flexibility, maintainability, and aesthetic appeal.
1. WordPress Classic Editor Limitations
The client requested no page builders and no block editor (Gutenberg). This meant:
- All layouts needed to be coded manually.
- Custom templates had to be built for each key page.
- Styling had to be controlled through custom CSS and PHP-based templates.
2. Creating a Modern Layout Without Modern Builders
To maintain a high-quality, contemporary layout, Technokaizen had to:
- Write custom HTML structures
- Hand-code responsive layouts
- Use CSS Grid/Flexbox manually
- Ensure compatibility across browsers
3. Ensuring SEO-Friendly Structure
Many SEO plugins rely on sanitized builder markup. Without builders, the development team had to:
- Carefully structure heading hierarchies
- Manually optimize meta tags
- Implement schema markup
- Ensure optimized URL structuring
4. Representing Technical Chemical Information Clearly
Chemical data needs clarity, but should not overwhelm users. Designing clean, readable layouts for technical information required thoughtful UI decisions.
5. Ensuring Speed, Security, and Lightweight Performance
Since the site had to be fast-loading, every component—from image optimization to script minimization—had to be designed with performance in mind.
5. Development Approach
Technokaizen used a structured and agile approach to ensure the website delivered maximum value and met all technical requirements.
Phase 1: Discovery & Information Architecture
Technokaizen began with:
- Stakeholder interviews
- Competitive analysis
- Defining sitemap and user journeys
- Performing industry research on chemical suppliers' websites
- Identifying compliance content needs
The result was a refined sitemap that included:
- Homepage
- About Us
- Product Category pages
- Individual Chemical/Product pages
- Services
- Safety & Compliance
- Contact Us
Phase 2: Wireframing & UI/UX Design
Despite using Classic Editor, Technokaizen ensured a modern UI by:
- Creating high-fidelity mockups
- Mapping content sections visually
- Ensuring clean typography and readability
- Using a minimal color palette representing professionalism (blue/green tones)
- Designing responsive layouts optimized for mobile users
Key UX priorities:
- Clear product structure
- Easy-to-follow information hierarchy
- Simple navigation
- Prominent CTAs for inquiries
Phase 3: Custom WordPress Theme Development
Since no builder was allowed, Technokaizen built a fully custom theme from scratch, including:
- Custom header and footer
- Hand-coded PHP templates
- Page-specific templates
- Custom CSS framework for consistency
- Reusable content blocks
- Custom navigation menus
This approach ensured:
- Lightweight performance
- Zero dependency on third-party layout plugins
- Direct control over HTML markup
- Clean code structure
- Flexibility for future customization
Phase 4: Page Development Using Classic Editor
Technokaizen built all pages using:
- Standard Classic Editor for content entry
- Custom fields for structured data
- Shortcodes for dynamic elements
- Custom meta boxes where needed
No page builder plugins were used.
Every section (banners, services, product listings) was controlled via:
- Custom-coded templates
- Theme options
- Shortcodes
- ACF (Advanced Custom Fields), when necessary
Phase 5: Product/Chemical Information Module
A critical part of the website involved presenting detailed chemical data. To make this manageable:
- A custom post type (CPT) was created for Chemicals/Products.
- Each chemical had fields for:
- Chemical name
- CAS number
- Industry applications
- Packaging details
- Safety notes
- Technical description
- Categories and tags were used to group chemicals efficiently.
- Product pages were styled using custom templates for clarity.
Phase 6: Performance Optimization
Technokaizen ensured the website met modern performance benchmarks by:
- Minifying CSS and JS
- Compressing images
- Implementing lazy loading
- Using optimized database queries
- Avoiding heavy plugins
- Building a lightweight custom theme
- Ensuring caching compatibility
The result: Fast-loading pages under builder-free, optimized architecture.
Phase 7: Deployment & Testing
Testing included:
- Cross-device responsiveness
- Browser compatibility
- Speed benchmarking
- SEO auditing
- Security hardening
- Plugin conflict checks
Deployment followed:
- Migration to client hosting
- SSL configuration
- Security enhancements
- Backup system setup
6. Key Features Delivered
Technokaizen delivered an informational website rich in custom-built features.
1. Fully Custom WordPress Theme
Hand-coded, minimalistic, responsive, fast, and future-proof.
2. Clean Corporate UI/UX
Designed specifically for chemical industry expectations.
3. Custom Chemical Product Catalog
Built using CPTs and ACF for complete control of product information.
4. SEO-Optimized Structure
- Clean HTML
- Optimized meta hierarchy
- Schema markup
- SEO-friendly URLs
5. Lightweight Performance
No builder overhead, no bloated scripts—just clean, fast code.
6. Responsive Design
Consistent experience across desktop, tablet, and mobile.
7. Enhanced Security
- Hardened WordPress installation
- Disabled unused features
- Secured admin endpoints
8. Easy Admin Management
Despite no builders, content editing is simple and structured.
7. Technology Stack
Backend / CMS
- WordPress (self-hosted)
- PHP
- Custom theme architecture
Frontend
- Custom HTML5 templates
- CSS3 with Flexbox/Grid
- JavaScript
- Classic Editor
Plugins Used (Minimal, only essential)
- ACF (for structured content fields)
- Contact Form 7
- SEO plugin (RankMath or Yoast)
- Caching plugin
8. Impact & Results
After launching the new website, BBM Chemicals observed significant improvements across multiple areas.
1. Strong Online Presence
With a professionally designed website, the company now has:
- A credible digital identity
- A platform to showcase expertise and services
- A competitive presence among industry peers
2. Faster Customer Inquiry Flow
Customers can now:
- Learn about chemical products
- Understand services
- Use the contact form to inquire easily
- Access product-specific details
3. Improved Brand Perception
The clean and modern website reflects:
- Professionalism
- Industry compliance
- Business trustworthiness
4. SEO Improvements
The structured, optimized codebase allowed the site to:
- Earn better initial rankings
- Index quickly
- Benefit from clean markup and metadata
5. Easy Content Expansion
The admin team at BBM Chemicals can:
- Add new chemicals
- Expand service offerings
- Update company information
- Create new pages using custom templates
All without needing technical expertise.
6. Lightweight, Stable Performance
Because the website relies on:
- No builders
- Minimal plugins
- Clean code
It loads faster, remains stable, and offers excellent long-term maintainability.
9. Conclusion
The development of BBM Chemicals' website represents a successful fusion of clean design, technical precision, and industry-specific communication. Technokaizen delivered a fully custom WordPress website without using page builders, ensuring:
- Maximum performance
- Total control over structure and aesthetics
- High maintainability
- Security and SEO strength
- A modern, corporate-quality layout
Through strategic planning, bespoke theme development, and meticulous coding, Technokaizen transformed BBM Chemicals’ digital presence into a robust, reliable, and professional platform. The result is an informative website that clearly communicates the brand’s expertise, supports customer engagement, and provides a solid foundation for business growth.
BBM Chemicals now stands equipped with a digital identity that aligns with its mission, values, and long-term vision—thanks to a carefully tailored, builder-free WordPress solution delivered entirely from scratch by Technokaizen.
